Collection: Korean serums

Although our daily skincare routine focuses on face washes and creams, there's another great product that deserves recognition - facial serums. A facial serum is a fairly concentrated facial care product that helps to address a wide range of skin problems.

It can help with simple problems such as dryness, but it also addresses bigger skin problems such as pigmentation, acne or enlarged pores.

If you're just considering adding facial serums to your skincare routine, or maybe you're looking for the one and only, we recommend you try the most popular Korean facial serums!

As Korean cosmetics are so diverse and wide-ranging, so are the number of facial serums. If you are completely lost and don't know which serum is right for your skin, here's a quick guide for you:

For dry skin, choose moisturising Korean serums containing hyaluronic acid, glycerin, panthenol or snail mucin. For oily or combination skin, a serum with niacinamide could be a daily essential. If you are worried about the first wrinkles on your face, choose serums with retinol, collagen and peptides. Summer is approaching and you are worried about sun damage to your skin? Then choose vitamin C serums in the morning to help protect your skin from UV rays. Although sensitive skin can often be difficult to find the right products for. However, the Korean skincare range has some great serums with Asian centella. This natural ingredient has moisturising and soothing properties, making it ideal for sensitive skin.

You've probably already realised that there's a wide range of serums to choose from, so you can select serums not only by skin type or problem, but also by brand or price.

Always use Korean facial serums as directed by the manufacturer or seller. Do not use these products more often than advised, as this can damage your skin barrier. Serums are usually used on clean and toned skin; it is the toner that properly prepares the skin and restores the pH of the skin, so that the serum used afterwards is better absorbed and works better. Always use a face cream after a serum.