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The world's oceans are in trouble.

Huge quantities of pollution are circulating in the deep oceans and is being washed up on shores thousands of miles from principle population centres. A significant proportion of this pollution is plastic rubbish.

Most of us don't live anywhere near an ocean, certainly most of us live a long way from the deep ocean. But the planet is 80% ocean. The weather we all experience (and look what's happening to that) happens because of the oceans. The deep oceans don't belong to anyone, and yet they belong to everyone.

We all use plastic, it's an amazing material - there's no getting away from it. Useing plastic for many products has many advantages; it reduces transport costs because it's lighter and it keeps food produce fresher for longer making food production and distribution more efficient. It's also recyclable.

But too much of the plastic we use is not being disposed of in a responsible way. Too much of it just gets thrown out and ends up in landfill or in the sea. The results of this are thousands of tonnes of plastic waste being washed up onto shorelines and thousands of tonnes more collecting in huge ocean gyres in the Pacific, Atlantic and Indian Oceans.

Smaller items of plastic are being mistaken as food by many animals. Fish and birds eat plastic which eventually kills them either by toxic poistoning or starvation. The animal's stomach feels full (because it's full of plastic) but of course there's no nutrients being digested, so the animal starves.

Most plastic doesn't biodegrade, or if does it's over a very long time period. But it does get broken up and ground-down into ever smaller particles. These particles are slowly but surely finding their way into the marine food chain which means they are finding their way into our food chain.

The Clean Oceans Project is based in Santa Cruz, California. It was established in 2008 by a group of concerned activists, scientists and business professionals. They have global reach and a global ambition to erradicate plastic pollution fom the worlds oceans. The way they are doing this could be summarised in three ways:

Realisation: Raising awareness around the world that oceanic pollution is real and that it is causing great harm.

Education: Working with a collegiate debris research training program to more fully understand the implications of the problem. Educating everyone that plastic should be disposed of responsibly and used efficiently. Promoting recycling.

Resolution: Developing more efficient plastic pollution collection methods. Deploying gyre cleanup programs. Disposing of plastic via a partnership with Blest Co. of Japan to develop one of the most scalable and compact plastic-to-fuel conversion system called Evolucient Sytems.

All of this requires funding and Rossi Natural Skin Care is very proud to be an official sponsor of The Clean Oceans Project. We believe in being able to help directly and therefore, rather than pledging funds to Clean Oceans based on subjective accounting principles, we contribute US$1:00 to Clean Oceans for every product purchased by our customers. For every product you buy we guarantee that Clean Oceans will be a direct beneficiary. Every product, every time.

During the coming months we will be producing a blog to let everyone know the progress that is being made and to remind everyone that this is a problem which is affecting everyone all around the world. Please visit The Clean Oceans Project website to learn more and share Rossi Natural Skin Care with your friends to spread the word!