The women in the Indian city of Chennai are planning to boycott the products of the top cosmetics companies on account of the ‘unethical’ way they are marketed.
The boycott is being spearheaded by a group of women, who are demanding that all cosmetics brands stop using the term ‘piggy bank’, the term for a piggy bank of cosmetic ingredients.
‘This term is misleading.
The piggy banks are ingredients and ingredients are essential for the skin, so we are boycotting them,’ said Sushila, one of the organisers of the boycott.
‘We do not want to pay for piggy-bank ingredients with our money.”
Piggy banks’ are commonly used to describe the ingredients used in cosmetic products, including cosmetics and sunscreens.
According to the Consumers Union of India, there are more than 8,000 products in the market that contain piggy skin-washes and lotions.
It has also pointed out that many of these ingredients have been proven to be harmful to the environment.
The campaign, which has been launched in Tamil Nadu and Bengaluru, is aimed at highlighting the fact that many Indian companies do not use the term piggy as a selling term, instead choosing to describe products in terms of other terms like ‘skin care’, ‘scent’, ‘hair’ and ‘skin condition’.’
It’s very difficult for a woman to find cosmetics which are free of piggy, but we need to use a different term to help us find the products that we want to buy,’ said Virendra, one part-time employee of a local cosmetics shop.
The organisers of this campaign said that they wanted to highlight the fact of the piggy industry in India, which is responsible for a quarter of all the country’s cosmetic products.’
We do believe that our beauty products are important for women, and we are not using the word ‘pigs’ because the term is a marketing term that has nothing to do with the pig, as far as we are concerned,’ said Aneeta, another part-timer.
‘Pigs’ is also a common marketing term in India and is also used to market a lot of cosmetic products like cosmetics and cosmetics products.
However, the boycott is not aimed at the products directly, but at the companies which use the word, including the Indian cosmetics giants Hindustan Unilever and Estee Lauder, which both manufacture products in India.
The two companies have been accused of using the pig-bank term as a marketing gimmick.’
It was a big mistake.
It’s an example of marketing tricks.
It is also an example that some companies are using the ‘pige’ word to lure women in India,’ said Ankit Dabholkar, who heads the Consumers Alliance for Consumers’ Rights (CARR).
‘Pigs’, which can be found in many Indian brands, have been used to sell products such as nail polishes and hair color, which are made in India by Hindustani-owned companies.
A few weeks ago, Hindustanic-owned L’Oreal, one the biggest cosmetics companies in India with a turnover of more than $1 billion, was also hit with a lawsuit alleging that the ‘Pig’ brand name was misleading.’
The case is being filed in the High Court of India by the National Consumer Alliance for Consumer Rights (NCACR), an umbrella organisation of consumer rights groups, on behalf of consumers who are protesting against the use of the word pig in India,” a spokesperson for the NCACR told Al Jazeera.’
This case is not about L’Oréal and Hindustanian companies.
It relates to the use and misuse of the term Pig in the marketing of products.
‘The word Pig is part of our name and has a rich history in the country.’
The NCACHR has also filed a similar lawsuit against L’Avenir Cosmetics and Estée Lauder Cosmetics.
But the NCI, which represents the Indian consumers, said that there was no need to go to court, since the NCAs case is based on the same ground.’
No court will decide on the merits of this case.
We are seeking to enforce our decision that there is no case against these companies and that they are not responsible for the misleading use of Pig as a term in the marketplace,’ said Nisha Devi, spokesperson for NCAIC.
‘What we are asking is that these companies stop using Pig as the term in their products and that consumers be assured that their products are not made by Hindostan Unilink.
‘If any company is found to be using the phrase Pig in its products, they will have to stop using it immediately.’
If any of these companies were to start using Pig in their advertising, we would ask them to stop.
‘It’s a clear message to all of them, who make their profits